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Originally posted by mhd:
its frustrating to see all this focus on commercializing something that should not be commercialized and then have those efforts put forth by folks with no clue about business. fact is, you can market culture and lifestyle. just get an mba first, or a clue

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Originally posted by C hristian:
what will affect the future of my music sales?

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Originally posted by Tony Cano:

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Originally posted by KBig:

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Originally posted by Tony Cano:

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Originally posted by upliftdisco365:

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Originally posted by diaspora:
ok partygoers...anyone still buying music?

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Yep...

Almost exclusively digital downloads for House. Interestingly enough, I've bought most of Diaspora's online catalog at Traxsource. HOT FUCKING SONGS, man.

I buy most of my Disco on CD and yes, I get a LOT of shit from Limewire.

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John:

You are a dj. Djs dont count. I would like to know how many non-djs are buying music.

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Good Question TC:
I used to buy music back in the 80's and 90's. but I dont buy music like that anymore, at least not walking into a recordstore. I purchase some music online; but for the most part House Music produces "singles" not full complations on a mass scale. But thats just me TC.

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Hello KBig:

Congrats on your new direction with promotions. I meet lots of non-dj types who use to buy records back in the day.

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Thanks TC
Getting consumers to buy "the Music" should be a major focus.

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Dinner and a Mix

www.myspace.com/the_bovine

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Originally posted by Shalewa:
Friends holding hands is as good a place to build an empire from as any and probably a more successful strategy than ranting at those who might lend you some goodwill support.

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no rant...again, go back and read what i've written...

and btw, 'mdear' wasn't intended that way...perhaps i'm being too familiar...<takes a step back>

and here i thought we all were on hugging terms

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Originally posted by diaspora:

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Originally posted by mhd:
its frustrating to see all this focus on commercializing something that should not be commercialized and then have those efforts put forth by folks with no clue about business. fact is, you can market culture and lifestyle. just get an mba first, or a clue

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(1) it's already commercialized...it's bought and sold
(2) culture and lifestyle is the only angle we have and the hippy dred scene just doesn't cut it for the scene as a whole
(3) here we go again...you guys can't keep your comments nice and tidy...from hugs to insults...do you really wish to challenge peoples' credentials so aggressively?

bottom line: without having all the pieces in the cycle working, we ain't got shit...right now, we are not a full ship...is that simple enough to understand?

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Originally posted by Shalewa:

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Originally posted by diaspora:

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Originally posted by Shalewa:
from griping to imagining new models for sustaining themselves and their art.

ps. A substantial chunk of the music I buy (and I buy a fair amount) is directly from artists who are wise enough to walk with their stuff in pocket...

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you misread griping m'dear...this started as constructive dialogue...it would seem camps have now evolved from what should be open dialogue and not critique...

as an artist, i relate to your 'wise enough' comment...however, some look to their friends to hold their hand through the storm...it would seem that you'd prefer to see a demon in this skin

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Kill the "dear" bullshit it is unecessarily demeaning to me and demonizing of you (sorry you are taking all of this so personally). I am not friends with all or even most of the people whose music I buy this way. I am just curious about hearing new things and partial to independent creative product, so I buy it. I have given folks their shit back (didn't ask for a refund but told the brother I was not feeling the product at all ...), and have purchased multiple copies to pass on when I have been impressed. Friends holding hands is as good a place to build an empire from as any and probably a more successful strategy than ranting at those who might lend you some goodwill support.

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Originally posted by mhd:
sorry you are misinterpreting my flow.. but stop marketing to whomever, let it be, the hippy dred "scene" works for the them, what is so bad about that? why discount and demean them?

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Originally posted by diaspora:

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Originally posted by mhd:
its frustrating to see all this focus on commercializing something that should not be commercialized and then have those efforts put forth by folks with no clue about business. fact is, you can market culture and lifestyle. just get an mba first, or a clue

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(1) it's already commercialized...it's bought and sold
(2) culture and lifestyle is the only angle we have and the hippy dred scene just doesn't cut it for the scene as a whole
(3) here we go again...you guys can't keep your comments nice and tidy...from hugs to insults...do you really wish to challenge peoples' credentials so aggressively?

bottom line: without having all the pieces in the cycle working, we ain't got shit...right now, we are not a full ship...is that simple enough to understand?

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Originally posted by diaspora:

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Originally posted by mhd:
sorry you are misinterpreting my flow.. but stop marketing to whomever, let it be, the hippy dred "scene" works for the them, what is so bad about that? why discount and demean them?

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nah just challenging it because i know it's a prevalent point of view...

all scenes should be as they are and everyone should do what they do...my point is that we all need to recognize that we are all quite different given the years of growth, dispersion and intermingling...nothing bad...nothing to discount...just meeans we require a bigger system to include everyone, if not in taste terms then in terms that would enable something bigger and broader than the sum of a number of independent silo'd organizations all trying to achieve the same goals...

back to the secondary question that's popped up here: 'what's the goal' and/or 'who/what do we want house to be'

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Originally posted by Tony Cano:

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Originally posted by Cosmic T:

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Originally posted by Tony Cano:

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Originally posted by upliftdisco365:

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Originally posted by diaspora:
ok partygoers...anyone still buying music?

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Yep...

Almost exclusively digital downloads for House. Interestingly enough, I've bought most of Diaspora's online catalog at Traxsource. HOT FUCKING SONGS, man.

I buy most of my Disco on CD and yes, I get a LOT of shit from Limewire.

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John:

You are a dj. Djs dont count. I would like to know how many non-djs are buying music.

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that's kinda messed up. a consumer is a consumer. money is green all around. how can we not count when we account for most of the sales?

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i know what i said is messed up. that's the sad part about it. djs do account for most of the sales. unfortunately, not many djs are out there buying the music.

i would be curious to know what are the big selling records in our genre? how many units sold? then compare the cost to press the vinyl and produce. i bet we would find that the sales do not cover the costs. If they are lucky, licensing kicks in.

tc

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Originally posted by Shalewa:
Who you calling we. Kemosabe?

On the real if what is, "just doesn't cut it" for you make something that does. Whether you realize it or not your whole position seems to consist of whining and sniping at folks who see creative and cultural merit in what is and not making a serious statement about what would "cut it" creatively , culturally and commercially for you and articulating what you might do to realize this vision.

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Originally posted by mhd:
who needs bigger? who needs broader? you on some Manifest Destiny stuff now

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Originally posted by Perql8r:
Just wanted to interject...GREAT TOPIC!!!

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Originally posted by diaspora:

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Originally posted by mhd:
who needs bigger? who needs broader? you on some Manifest Destiny stuff now

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i want to see efficient...

'broader' in figurative terms...reeeeeachin'

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Originally posted by GROOVE VICTIM:
Its not the monotony of the music, it's the monotony of our attitudes towards the music, orlack there of.

This handout Mentality needs to be removed from out thought process. The asskissing needs to cease. Balls need to grow. It's a Hustle, and if you're starvin, there's a pie out there with your name on it. It's up to you to grab it.

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Originally posted by GROOVE VICTIM:
New Blood, new Ideas, a new direction is needed. The monotony of it all is what keeps the music stagnant. Its not the monotony of the music, it's the monotony of our attitudes towards the music, orlack there of. For some reason, we need a definition of what the music is, ironically the music itself has welcomed damn near every genre of music into its arms. From Classical to Jazz, House has had it's share of diverse sounds and ideas, yet for some reason many of us don't want to change our ways to make it better for the music as a whole. That's pretty "Southern" to me.


A point was brought up and it seems to gove unheard.

Yes there are tons of people producing music, and probably 99.9 percent of it is unheard.

Like any other job, this is a HUSTLE. And you recieve what you put in. There's no excuse for someone in this day and age to start a record label in his own bedroom, produce media, take the right steps towards getting the product published, and copyrighted, then distribute the work on the net, cosingnment, or out of the trunk of their cars.

For those who don't see the potential for "MARKETING", this is the simplest form of marketing that exists.

Look at MAW and their connection to ITunes. Smart move is you ask me!!!!


House Music needs to be treated like your own Children. You feed it, you protect it, you nurture it. Would you let someone else steer your child in the wrong direction?

The Damage done to "House Music" was done a long time ago. This is why the Culture needs to change. The focus away from the Artists and people who purchase the music was the biggest mistake, and the out come is what we see now. Too much emphasis on DJ X getting this promo and DJ B getting that promo. Ask yourself this question, did DJ X and DJ B pay for these promos? Probably not. So whomever gave these promos out, is shooting themself in the foot financially without looking at the big picture. Whatever happen to Demographic X and Demographic B? That's your marketing strategy. Yeah it can be 100 people in one market, and 50 people in another. BUT, that's potentially a few extra bucks in your pocket. And if you keep in contact with your fan base, more than likely the word will get out to more individuals who may have some interest in your product.

The difference between House and Jazz is this: Jazz Musicians went and sought out its audience and stuck with them. House did the same thing but decided to come back and seek an audience that does not support it, alkthough it may have done so in the past. The only problem is, that House keeps asking for attention from the same people that don't want anything to do with them. Some have smartened up and abandoned the US market, and they have every right to. They gotta eat. Well this is what needs to be done. Let go and seek out another group of individuals who are willing listen and participate, as well as support you financially.

This handout Mentality needs to be removed from out thought process. The asskissing needs to cease. Balls need to grow. It's a Hustle, and if you're starvin, there's a pie out there with your name on it. It's up to you to grab it.

Peace

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The South Africa market is hot!!! I feel ya

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Rhythmik Soul

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Originally posted by mhd:
and to sustain you have to appeal to the lcd, to sustain you have to homogenize, dilute, no thanks

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Originally posted by GROOVE VICTIM:
The only problem is, that House keeps asking for attention from the same people that don't want anything to do with them.

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Originally posted by Big Chief Wanajakmabodi™:
Now the trick is how to turn non dj house lovers on to this way of consuming the music?

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Originally posted by julian_kelly:
1. The need for more Black youth getting involed in the music

2. Ownernship of clubs by members who actively participate and love House music. In what other way can people realy have the ultimate house music experience? People in house rent too much...own something for a change.

3. Radio

4. 'Honest' music

5. Access to capital in order to finance many ideas/concepts/business practices -- whether large or small. Having people with deep pockets who love the music funding the vision is important.

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