Barnardo's charity advertisements and other shocking commercials

[Martin Red]

Their NEW advert below

http://www.barnardos.org.uk/newsandevents/advertising/images/cockroach_s.jpg

caption says

THERE ARE NO SILVER SPOONS FOR CHILDREN BORN INTO POVERTY.

[ November 13, 2003, 07:00 AM: Message edited by: Martin Red ]

[Martin Red]

Not every child is born with a silver spoon
There are no silver spoons for children born into poverty

Did you know that poverty is the single biggest threat to a child’s future?

Did you know that children living in poverty are more likely to end up homeless, have problems with drugs and alcohol and commit or be the victims of crime?

You may find our advertising images shocking, but the real shock is that one in three children are living in poverty in the UK today and that these children will be the parents of children living in poverty in the future.

Research shows that people do not believe that 1 in 3 children in the UK live poverty; that they are disadvantaged from birth, or that children born into poverty are more likely to have disadvantaged adult lives.

Our advertising aims to bring the plight of the most vulnerable children and young people to the attention of those who can do something about it - you.

The cost of poverty to children, to their families and communities, to our economy and to our society is something that none of us can ignore. Don’t let poverty destroy a future -


http://www.barnardos.org.uk/newsandevents/advertising/index.jsp

[Martin Red]

Old advert

http://www.ananova.com/images/web/28959.jpg

Barnardos campaign wins top advertising award

A hard-hitting campaign for children's charity Barnardos has won the top prize at an advertising awards ceremony.


The series of thought-provoking adverts, featuring children appearing prematurely aged, were named the most effective of the year from a shortlist of 36.

The Barnardos campaign was given the Grand Prix Award by judges at the ceremony organised by the Institute of Practitioners in Advertising.

Among adverts in the campaign praised by the panel were posters designed to show a drug addict or prostitute in their disadvantaged early years.

It is the first time a campaign for a charity has won the Grand Prix Award in the 22 years of the IPA Effectiveness Awards.

Other campaigns on the short-list were adverts for supermarket chain Sainsbury's featuring celebrity chef Jamie Oliver, a police recruitment campaign, and another for Walkers crisps with TV personality Gary Lineker.

Marco Rimini, convenor of judges, said: "Our Grand Prix is a true example of how an idea can transform an organisation both internally and externally.

"This case clearly indicates what Barnardos' objective was and what impact marketing communications has had on the overall business."

The police recruitment campaign, featuring Falklands War veteran Simon Weston and actress Patsy Palmer, picked up the prize for Best Insight and Integration Award, while adverts for Skoda cars won the Best Change of Direction Award.


Story filed: 00:46 Tuesday 3rd December 2002

http://www.ananova.com/business/story/sm_720299.html?menu=

[Martin Red]

2:44pm (UK)
Barnardo's under Fire over Cockroach Advert

By Graham Hiscott, Consumer Affairs Correspondent, PA News


Dozens of people today complained to the advertising watchdog about a hard-hitting campaign for a children’s charity within hours of it appearing.

The first in the series of newspaper adverts from Barnardo’s shows a new-born baby with a cockroach crawling out of his mouth.

More than 60 people had contacted the Advertising Standards Authority (ASA) through its website by lunchtime.

Another advert in the “silver spoons” campaign features a baby with a methylated spirits bottle in its mouth while a third shows a baby with a syringe.

The headline on the adverts says: “There are no silver spoons for children born into poverty.”

No-one from Barnardo’s was initially available to comment on reaction to the adverts.

http://www.news.scotsman.com/latest.cfm?id=2168860

[kara]

the image of that cockroach coming out the mouth made me gag just seeing it now

:(

them some straight 'coming atcha' ads ... well done. disturbing, but well done

[Martin Red]

Originally posted by kara:
the image of that cockroach coming out the mouth made me gag just seeing it now

:(

them some straight 'coming atcha' ads ... well done. disturbing, but well done The cockroach add is in most of the nations daily papers, probably the rawest advert I have seen.

Also, The Benneton commercials from a few years ago (below)
http://news.bbc.co.uk/olmedia/610000/images/_611979_death_150.jpg

http://news.bbc.co.uk/olmedia/610000/images/_611979_banbaby150.jpg

at least the Barnado's ads are for a good cause. I certainly remembered the Barnado's add so I suppose it works.


Another Barnados advert
http://news.bbc.co.uk/olmedia/610000/images/_611979_baby300.jpg
Smack on the bottom: An image from the banned Barnardo's campaign

[ November 13, 2003, 06:44 AM: Message edited by: Martin Red ]

[Martin Red]

Benetton posters
1989 - Black and white men handcuffed
1991 - Newborn baby
1992 - Dying Aids patient
1993 - Bullet-riddled military uniform
1996 - Black horse mounting white mare
1998 - Children with Down's syndrome
1999 - Bloodstain and UNHCR logo
2000 - Convicts on death row


http://news.bbc.co.uk/1/hi/uk/611979.stm

[Martin Red]

http://news.bbc.co.uk/olmedia/205000/images/_206172_advertising150.gif


UK Morgue poster slated by pensioners
http://news.bbc.co.uk/olmedia/205000/images/_206098_poster300.jpg

A Help the Aged poster which shows eight pairs of feet in a morgue is been criticised by a pensioners' group for being "in poor taste".
The caption on the poster reads: "Thousands of of elderly people will stop feeling the cold this winter."

It is not the first time that shock tactics have been employed to get across a social welfare message.

In September posters brought out by the Commission for Racial Equality were branded "racist and offensive".

The CRE stood by the use of shock tactics even after the Advertising Standards Authority asked for three posters to be removed.

The ASA has also had to step in after complaints about posters for clothing companies French Connection and Benetton.


Help the Aged, which is seeking to educate the elderly about the dangers of cold weather and raise £1m, said it needs shock tactics to drive its message home.

Statistics suggest that 21,000 elderly people will die in the UK this winter from the effects of the cold, a higher percentage than in much colder climates like those of Canada, Sweden and even Siberia.

Criticism

But the National Federation of Retirement Pensions Associations criticised the advert and said it ran the risk of alienating exactly those people it was intended to help.

General Secretary Robert Stansfield said: "I don't think it's something that will have any useful effect.

"I rather think that kind of advertising, instead of bringing older people out of their shells, will cause them to go further into them."

Help The Aged, in turn, launched its campaign with criticism of the government for providing inadequate fuel payments.

The director general of the charity, Michael Lake, said: "I want this shocking image to bring home the reality of these facts."

Carefully considered

Spokeswoman Betty McBride said that the advert had been carefully considered, but in the end it was decided that drastic measures were required.

"Help the Aged is a bastion of traditional values. If we're taking this step, it's because it's necessary," she said

Sandra Chalmers of Help the Aged told the BBC's Today programme that the figure of 21,000 came from the Office for National Statistics' figures for last winter.

"It was not plucked from the air," she said, adding that 38,000 had died the year before when the winter was much colder.

The campaign received backing from other age charities, including Age Concern, despite some national newspapers reportedly refusing to carry it.

The advert coincides with a government report released on Monday which is expected to say that elderly patients get a "raw deal" in terms of adequate hospital care.

Money raised from the Help the Aged winter appeal will be used to help elderly people with insulating and heating their homes, and pay for hot meals at day centres.

http://news.bbc.co.uk/1/hi/uk/206098.stm

[the crackhouse]

I'm against benetton's manners.
But I would never be schocked of any humanitarian association or anti drug, anti alcohol campaign.
I remember aTV ad where you could see ethiopian kids almost "skin and bones", walking with difficulty, flies around them. There was only a happy music like if you're at the funfair, and a text appears after 30 seconds :
" What makes you feel uncomfortable ?
You're schocked by the music ?
Maybe because you don't want to blame the pictures.
But it is real.
And you can't do something about it."

[Martin Red]

Originally posted by idancetoomuch:
I'm against benetton's manners.
Check this..

http://ted.examiner.ie/archives/images/the_examiner.gif

US state to sue Benetton over adverts

MISSOURI is suing Benetton, claiming the Italian clothing company deceived the state when it used death row inmates in an advertising campaign.
Attorney General Jay Nixon filed the lawsuit accusing the company and Gonzaga University law professor Speedy Rice of deceiving the state in their use of inmates at Potosi Correctional Centre.
The state thought the inmates were being interviewed for a project sponsored by the National Association of Criminal Defence Lawyers.
‘‘Instead, we find out that the project is a part of a Benetton advertising campaign,’’ Mr Nixon said.
‘‘Clearly our prisons are not allowed commercial endeavours and prison officials would have never allowed entry had they been told the truth about the project,’’ he added.
The adverts appeared in a supplement that accompanied the February issue of Talk magazine. The supplement includes interviews with the inmates and asks such questions as ‘‘Do you consider yourself a lucky person?’’ and ‘‘Are you afraid of dying?’’
The campaign is expected to continue through the year on billboards, posters and other media across the country, as well as in Europe and Asia.
Officials at Benetton, a £7 billion family owned company, have said they never intended to mislead anyone and only recently decided to expand the project from the 600,000 issues of Talk magazine to a more mainstream ad campaign.
Benetton is known for its provocative ads aimed at sparking awareness of controversial social issues. Past campaigns have shown a priest and nun kissing, a dying AIDS patient and bloody victims of war.
The company has said the death row photographs ‘‘aim at giving back a human face to the prisoners.’’

http://archives.tcm.ie/irishexaminer/2000/02/11/current/fpage_7.htm