C hristian
11-30-2003, 04:40 PM
Election Is Now for Bush Campaign
Early Efforts Aim To Amass Voters By Dan Balz and Mike Allen
Washington Post Staff Writers
Sunday, November 30, 2003; Page A01
President Bush's reelection team, anticipating another close election, has begun to assemble one of the largest grass-roots organizations of any modern presidential campaign, using enormous financial resources and lack of primary opposition to seize an early advantage over the Democrats in the battle to mobilize voters in 2004.
Bush's campaign has an e-mail list totaling 6 million people, 10 times the number that Democratic presidential candidate Howard Dean has, and the Bush operation is in the middle of an unprecedented drive to register 3 million new Republican voters. The campaign has set county vote targets in some states and has begun training thousands of volunteers who will recruit an army of door-to-door canvassers for the final days of the election next November.
The entire project, which includes complementary efforts by the Republican National Committee (RNC) and state Republican parties, is designed to tip the balance in a dozen-and-a-half states that both sides believe will determine the winner in 2004.
"I've never seen grass roots like this," said a veteran GOP operative in one of the battleground states.
Dean, a former governor of Vermont, has made major strides in organizing a grass roots-based campaign in a bid for his party's nomination. His advisers say it is the largest in the history of presidential politics.
While saying he is not familiar with all the details of Dean's grass-roots and Internet efforts, Bush campaign manager Ken Mehlman said, "Our goal is for the largest grass-roots effort ever."
Organization alone cannot elect Bush to a second term. Given the reality that the president's campaign team cannot control such potentially decisive factors as the economy or events in Iraq, officials are determined to maximize their advantage in areas they can control. Rarely has a reelection committee begun organizing so early or intensively -- or with the kind of determination to hold state party and campaign officials, and their volunteers, accountable for meeting the goals of the Bush team.
In Ohio, for example, more than 70 elected officials and volunteer workers dial into a conference call every other Wednesday at 7 p.m. to report on their efforts to recruit leaders and voters, and to hear updates from Bush's campaign headquarters in Arlington. Roll is called, which initially surprised participants used to less regimented political operations.
The massive ground war now in the early stages underscores the latest turn in political campaigns, in which there is renewed interest in applying the shoe-leather techniques of an earlier era, enhanced with advances in technology. Campaigns, both Democratic and Republican, have rediscovered the importance of putting people back into politics, after years of focusing on television commercials.
"We live at a time of the greatest proliferation of communications technology in history, and in an ironic way, that technology has taken us back to the politics of an earlier time," said Ralph Reed, former Georgia GOP chairman and now a regional official in Bush's reelection campaign.
Having the biggest presidential campaign treasury ever -- more than $105 million raised already and heading toward $170 million -- and no primary opposition gives Bush the luxury of focusing now on general-election organizing. The RNC and the Bush team have begun planning across a wide range of fronts, even including an analysis of which supporters are likely targets for absentee ballots or early voting, an increasingly critical aspect of turning out the vote.
The Bush campaign not only has started early, but also has set deadlines for developing its organization. In Ohio, there is a Dec. 1 deadline for recruiting county chairmen in the state's 88 counties. In Florida, the first three of a dozen planned training sessions have been held, and two campaign staffers are working out of an office in Tallahassee; county offices -- complete with plenty of lines for phone banks -- are scheduled to open shortly after Jan. 1.
In Iowa, the campaign's state chairman, David M. Roederer, said volunteers have been identified in all 99 counties, and they are working to expand their rosters down to the precinct level.
The Bush team hopes to build on techniques first employed in 2000 and honed in 2002 through what is called the "72-hour project," which is shorthand for mobilization operations during the final days before the election. Democrats acknowledge these techniques proved highly effective as a counter to their mobilization efforts in earlier campaigns.
Election Is Now for Bush Campaign
Early Efforts Aim To Amass Voters By Dan Balz and Mike Allen
Washington Post Staff Writers
Sunday, November 30, 2003; Page A01
President Bush's reelection team, anticipating another close election, has begun to assemble one of the largest grass-roots organizations of any modern presidential campaign, using enormous financial resources and lack of primary opposition to seize an early advantage over the Democrats in the battle to mobilize voters in 2004.
Bush's campaign has an e-mail list totaling 6 million people, 10 times the number that Democratic presidential candidate Howard Dean has, and the Bush operation is in the middle of an unprecedented drive to register 3 million new Republican voters. The campaign has set county vote targets in some states and has begun training thousands of volunteers who will recruit an army of door-to-door canvassers for the final days of the election next November.
The entire project, which includes complementary efforts by the Republican National Committee (RNC) and state Republican parties, is designed to tip the balance in a dozen-and-a-half states that both sides believe will determine the winner in 2004.
"I've never seen grass roots like this," said a veteran GOP operative in one of the battleground states.
Dean, a former governor of Vermont, has made major strides in organizing a grass roots-based campaign in a bid for his party's nomination. His advisers say it is the largest in the history of presidential politics.
While saying he is not familiar with all the details of Dean's grass-roots and Internet efforts, Bush campaign manager Ken Mehlman said, "Our goal is for the largest grass-roots effort ever."
Organization alone cannot elect Bush to a second term. Given the reality that the president's campaign team cannot control such potentially decisive factors as the economy or events in Iraq, officials are determined to maximize their advantage in areas they can control. Rarely has a reelection committee begun organizing so early or intensively -- or with the kind of determination to hold state party and campaign officials, and their volunteers, accountable for meeting the goals of the Bush team.
In Ohio, for example, more than 70 elected officials and volunteer workers dial into a conference call every other Wednesday at 7 p.m. to report on their efforts to recruit leaders and voters, and to hear updates from Bush's campaign headquarters in Arlington. Roll is called, which initially surprised participants used to less regimented political operations.
The massive ground war now in the early stages underscores the latest turn in political campaigns, in which there is renewed interest in applying the shoe-leather techniques of an earlier era, enhanced with advances in technology. Campaigns, both Democratic and Republican, have rediscovered the importance of putting people back into politics, after years of focusing on television commercials.
"We live at a time of the greatest proliferation of communications technology in history, and in an ironic way, that technology has taken us back to the politics of an earlier time," said Ralph Reed, former Georgia GOP chairman and now a regional official in Bush's reelection campaign.
Having the biggest presidential campaign treasury ever -- more than $105 million raised already and heading toward $170 million -- and no primary opposition gives Bush the luxury of focusing now on general-election organizing. The RNC and the Bush team have begun planning across a wide range of fronts, even including an analysis of which supporters are likely targets for absentee ballots or early voting, an increasingly critical aspect of turning out the vote.
The Bush campaign not only has started early, but also has set deadlines for developing its organization. In Ohio, there is a Dec. 1 deadline for recruiting county chairmen in the state's 88 counties. In Florida, the first three of a dozen planned training sessions have been held, and two campaign staffers are working out of an office in Tallahassee; county offices -- complete with plenty of lines for phone banks -- are scheduled to open shortly after Jan. 1.
In Iowa, the campaign's state chairman, David M. Roederer, said volunteers have been identified in all 99 counties, and they are working to expand their rosters down to the precinct level.
The Bush team hopes to build on techniques first employed in 2000 and honed in 2002 through what is called the "72-hour project," which is shorthand for mobilization operations during the final days before the election. Democrats acknowledge these techniques proved highly effective as a counter to their mobilization efforts in earlier campaigns.
got a precinct where 50 percent [of registered voters] are Republicans and 30 percent are independents, there's probably gold to be mined in that precinct," said Bob Kjellander, one of 11 regional chairmen for the Bush reelection committee.
The campaign has staged splashy events to announce leadership teams in 16 of its targeted states, usually featuring Mehlman or campaign chairman Marc Racicot. The campaign's ambitions are evident from the depth of the organizations being assembled.
In each county, for example, the Bush operation will include an overall chairman; chairmen for surrogates, volunteers and voter registration; and an "e-chairman," whose responsibility is to communicate with supporters registered with the campaign Web site.
Campaign officials look for specific tasks to keep people involved. Team leaders have been asked to recruit five other team leaders and sign up 10 friends to receive campaign e-mails.
The campaign Web site includes an easy way for supporters to send letters in support of Bush's policies to local newspapers and has generated 28,000 letters since August. At training sessions, campaign workers are urged to help recruit participants for coalitions the campaign plans for teachers, farmers, Hispanics, African Americans, disabled people, law enforcement officials and sportsmen.
Bush officials say they have one advantage over Democrats: Enthusiasm for the president among the GOP base makes it far easier to organize a grass-roots army.
Sally D. Florkiewicz of Cleveland has signed up 196 people since mid-September to serve on Bush's committee, and has a list of 225 more e-names she wants to call.
"They're so surprised we're calling them this early," she said. "I tell them it's going to be a very, very close election."
-------------------------------------
that last line says it all.
Early Efforts Aim To Amass Voters By Dan Balz and Mike Allen
Washington Post Staff Writers
Sunday, November 30, 2003; Page A01
President Bush's reelection team, anticipating another close election, has begun to assemble one of the largest grass-roots organizations of any modern presidential campaign, using enormous financial resources and lack of primary opposition to seize an early advantage over the Democrats in the battle to mobilize voters in 2004.
Bush's campaign has an e-mail list totaling 6 million people, 10 times the number that Democratic presidential candidate Howard Dean has, and the Bush operation is in the middle of an unprecedented drive to register 3 million new Republican voters. The campaign has set county vote targets in some states and has begun training thousands of volunteers who will recruit an army of door-to-door canvassers for the final days of the election next November.
The entire project, which includes complementary efforts by the Republican National Committee (RNC) and state Republican parties, is designed to tip the balance in a dozen-and-a-half states that both sides believe will determine the winner in 2004.
"I've never seen grass roots like this," said a veteran GOP operative in one of the battleground states.
Dean, a former governor of Vermont, has made major strides in organizing a grass roots-based campaign in a bid for his party's nomination. His advisers say it is the largest in the history of presidential politics.
While saying he is not familiar with all the details of Dean's grass-roots and Internet efforts, Bush campaign manager Ken Mehlman said, "Our goal is for the largest grass-roots effort ever."
Organization alone cannot elect Bush to a second term. Given the reality that the president's campaign team cannot control such potentially decisive factors as the economy or events in Iraq, officials are determined to maximize their advantage in areas they can control. Rarely has a reelection committee begun organizing so early or intensively -- or with the kind of determination to hold state party and campaign officials, and their volunteers, accountable for meeting the goals of the Bush team.
In Ohio, for example, more than 70 elected officials and volunteer workers dial into a conference call every other Wednesday at 7 p.m. to report on their efforts to recruit leaders and voters, and to hear updates from Bush's campaign headquarters in Arlington. Roll is called, which initially surprised participants used to less regimented political operations.
The massive ground war now in the early stages underscores the latest turn in political campaigns, in which there is renewed interest in applying the shoe-leather techniques of an earlier era, enhanced with advances in technology. Campaigns, both Democratic and Republican, have rediscovered the importance of putting people back into politics, after years of focusing on television commercials.
"We live at a time of the greatest proliferation of communications technology in history, and in an ironic way, that technology has taken us back to the politics of an earlier time," said Ralph Reed, former Georgia GOP chairman and now a regional official in Bush's reelection campaign.
Having the biggest presidential campaign treasury ever -- more than $105 million raised already and heading toward $170 million -- and no primary opposition gives Bush the luxury of focusing now on general-election organizing. The RNC and the Bush team have begun planning across a wide range of fronts, even including an analysis of which supporters are likely targets for absentee ballots or early voting, an increasingly critical aspect of turning out the vote.
The Bush campaign not only has started early, but also has set deadlines for developing its organization. In Ohio, there is a Dec. 1 deadline for recruiting county chairmen in the state's 88 counties. In Florida, the first three of a dozen planned training sessions have been held, and two campaign staffers are working out of an office in Tallahassee; county offices -- complete with plenty of lines for phone banks -- are scheduled to open shortly after Jan. 1.
In Iowa, the campaign's state chairman, David M. Roederer, said volunteers have been identified in all 99 counties, and they are working to expand their rosters down to the precinct level.
The Bush team hopes to build on techniques first employed in 2000 and honed in 2002 through what is called the "72-hour project," which is shorthand for mobilization operations during the final days before the election. Democrats acknowledge these techniques proved highly effective as a counter to their mobilization efforts in earlier campaigns.
Election Is Now for Bush Campaign
Early Efforts Aim To Amass Voters By Dan Balz and Mike Allen
Washington Post Staff Writers
Sunday, November 30, 2003; Page A01
President Bush's reelection team, anticipating another close election, has begun to assemble one of the largest grass-roots organizations of any modern presidential campaign, using enormous financial resources and lack of primary opposition to seize an early advantage over the Democrats in the battle to mobilize voters in 2004.
Bush's campaign has an e-mail list totaling 6 million people, 10 times the number that Democratic presidential candidate Howard Dean has, and the Bush operation is in the middle of an unprecedented drive to register 3 million new Republican voters. The campaign has set county vote targets in some states and has begun training thousands of volunteers who will recruit an army of door-to-door canvassers for the final days of the election next November.
The entire project, which includes complementary efforts by the Republican National Committee (RNC) and state Republican parties, is designed to tip the balance in a dozen-and-a-half states that both sides believe will determine the winner in 2004.
"I've never seen grass roots like this," said a veteran GOP operative in one of the battleground states.
Dean, a former governor of Vermont, has made major strides in organizing a grass roots-based campaign in a bid for his party's nomination. His advisers say it is the largest in the history of presidential politics.
While saying he is not familiar with all the details of Dean's grass-roots and Internet efforts, Bush campaign manager Ken Mehlman said, "Our goal is for the largest grass-roots effort ever."
Organization alone cannot elect Bush to a second term. Given the reality that the president's campaign team cannot control such potentially decisive factors as the economy or events in Iraq, officials are determined to maximize their advantage in areas they can control. Rarely has a reelection committee begun organizing so early or intensively -- or with the kind of determination to hold state party and campaign officials, and their volunteers, accountable for meeting the goals of the Bush team.
In Ohio, for example, more than 70 elected officials and volunteer workers dial into a conference call every other Wednesday at 7 p.m. to report on their efforts to recruit leaders and voters, and to hear updates from Bush's campaign headquarters in Arlington. Roll is called, which initially surprised participants used to less regimented political operations.
The massive ground war now in the early stages underscores the latest turn in political campaigns, in which there is renewed interest in applying the shoe-leather techniques of an earlier era, enhanced with advances in technology. Campaigns, both Democratic and Republican, have rediscovered the importance of putting people back into politics, after years of focusing on television commercials.
"We live at a time of the greatest proliferation of communications technology in history, and in an ironic way, that technology has taken us back to the politics of an earlier time," said Ralph Reed, former Georgia GOP chairman and now a regional official in Bush's reelection campaign.
Having the biggest presidential campaign treasury ever -- more than $105 million raised already and heading toward $170 million -- and no primary opposition gives Bush the luxury of focusing now on general-election organizing. The RNC and the Bush team have begun planning across a wide range of fronts, even including an analysis of which supporters are likely targets for absentee ballots or early voting, an increasingly critical aspect of turning out the vote.
The Bush campaign not only has started early, but also has set deadlines for developing its organization. In Ohio, there is a Dec. 1 deadline for recruiting county chairmen in the state's 88 counties. In Florida, the first three of a dozen planned training sessions have been held, and two campaign staffers are working out of an office in Tallahassee; county offices -- complete with plenty of lines for phone banks -- are scheduled to open shortly after Jan. 1.
In Iowa, the campaign's state chairman, David M. Roederer, said volunteers have been identified in all 99 counties, and they are working to expand their rosters down to the precinct level.
The Bush team hopes to build on techniques first employed in 2000 and honed in 2002 through what is called the "72-hour project," which is shorthand for mobilization operations during the final days before the election. Democrats acknowledge these techniques proved highly effective as a counter to their mobilization efforts in earlier campaigns.
got a precinct where 50 percent [of registered voters] are Republicans and 30 percent are independents, there's probably gold to be mined in that precinct," said Bob Kjellander, one of 11 regional chairmen for the Bush reelection committee.
The campaign has staged splashy events to announce leadership teams in 16 of its targeted states, usually featuring Mehlman or campaign chairman Marc Racicot. The campaign's ambitions are evident from the depth of the organizations being assembled.
In each county, for example, the Bush operation will include an overall chairman; chairmen for surrogates, volunteers and voter registration; and an "e-chairman," whose responsibility is to communicate with supporters registered with the campaign Web site.
Campaign officials look for specific tasks to keep people involved. Team leaders have been asked to recruit five other team leaders and sign up 10 friends to receive campaign e-mails.
The campaign Web site includes an easy way for supporters to send letters in support of Bush's policies to local newspapers and has generated 28,000 letters since August. At training sessions, campaign workers are urged to help recruit participants for coalitions the campaign plans for teachers, farmers, Hispanics, African Americans, disabled people, law enforcement officials and sportsmen.
Bush officials say they have one advantage over Democrats: Enthusiasm for the president among the GOP base makes it far easier to organize a grass-roots army.
Sally D. Florkiewicz of Cleveland has signed up 196 people since mid-September to serve on Bush's committee, and has a list of 225 more e-names she wants to call.
"They're so surprised we're calling them this early," she said. "I tell them it's going to be a very, very close election."
-------------------------------------
that last line says it all.