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View Full Version : L'Oreal found guilty of racism in France



BrazenMuse
07-30-2007, 10:27 PM
Dang. May be boycotting Body Shop now...dang dang dang...this bears watching:



<TABLE cellSpacing=0 cellPadding=0 width=544 border=0><TBODY><TR><TD>


</TD><TD vAlign=top height=1></TD></TR></TBODY></TABLE>The French campaign group SOS Racisme brought the case against L'Oréal, the world's largest cosmetics firm, over the campaign in 2000. Garnier France sought saleswomen to demonstrate the shampoo line Fructis Style in supermarkets outside Paris. They sought young women to hand out samples and discuss hairstyling with shoppers.In July 2000, a fax detailing the profile of hostesses sought by L'Oréal stipulated women should be 18 to 22, size 38-42 (UK size 10-14) and "BBR", the initials for bleu, blanc, rouge, the colours of the French flag. Prosecutors argued that BBR, a shorthand used by the far right, was also a well-known code among employers to mean "white" French people and not those of north African, African and Asian backgrounds.
Christine Cassan, a former employee at Districom, a communications firm acting for Garnier, told the court her clients demanded white hostesses. She said that when she had gone ahead and presented candidates "of colour" a superior in her own company had said she had "had enough of Christine and her Arabs".
One woman working in the recruitment firm involved said foreign-sounding names or photos showing a candidate was of Moroccan, Algerian, Tunisian or other African origin would ensure candidates were eliminated. Another said: "I once had a good woman candidate but she was non-white. I had to ask someone to pretend that our list was full. It was hard."
One experienced candidate said she realised she was not eligible because she was of mixed race. In a normal sample of women recruited for similar sales work, around 40% would be non-white. For the Fructis project, less than 4% were of "non-European" origin.


President Nicolas Sarkozy's new justice minister, Rachida Dati, the first woman of north African origin to hold a ministerial post, has ruled that special departments in prosecutors' offices should be set up to deal with race discrimination.
Samuel Thomas of SOS Racisme told the Guardian: "This ruling is an enormous victory for everyone currently suffering race discrimination in France. It shows that economic interests cannot be put before the law and morality. Companies here clearly thought that racism was in their financial interest."
He said consumers of L'Oréal products in the UK and the US would be horrified to learn about the racial discrimination.
L'Oréal owns brands ranging from Lancôme to the Body Shop, which it bought last year. It said yesterday it would immediately appeal against the decision, which it found "incomprehensible".


sorry 'bout that...
http://www.guardian.co.uk/france/story/0,,2120789,00.html#article_continue

http://www.reuters.com/article/consumerproducts-SP/idUSL0352587820070706

Edith A. Giles
07-31-2007, 09:35 AM
Boycott The Body Shop, Lancome, and anything else L'Oreal, has their hands on...

FUCK THEM :cussing: !!!!!!!!!!!!

Edith A. Giles
07-31-2007, 09:46 AM
Bump it up...

Edith A. Giles
07-31-2007, 11:27 AM
People should REALLY take some time to read this...

L'Oreal also owns Redken, Maybelline, Ombrelle, and Softsheen-Carson among others.

Check out the USA English version of their main website for yourself...


http://www.loreal.com/dispatch.aspx

ngeso
07-31-2007, 11:33 AM
You know,


I just did random hits on their corporate page. The first three pages I opened had black women as focus images. The fourth one featured a south east Asian woman. The fifth was when I came across Penelope Cruz.

But don't worry, I'm gonna persevere and find a white blonde chick up in there.

'Magic' Juan
07-31-2007, 11:33 AM
I'm still using Prell so this doesn't apply to me

Edith A. Giles
07-31-2007, 11:39 AM
I'm still using Prell so this doesn't apply to me

This may be off-topic, but I didn't know they still made Prell.

'Magic' Juan
07-31-2007, 11:42 AM
This may be off-topic, but I didn't know they still made Prell.

Indeed :-)

MYOR
07-31-2007, 11:48 AM
You know,


I just did random hits on their corporate page. The first three pages I opened had black women as focus images. The fourth one featured a south east Asian woman. The fifth was when I came across Penelope Cruz.

But don't worry, I'm gonna persevere and find a white blonde chick up in there.

Seek and you shall find.. Boyscott!!

The Buddy Love Show
07-31-2007, 11:51 AM
i only use Soul Glo

Bill Blake
07-31-2007, 11:52 AM
Wonder when that 'diversity at' page-section was put up on their site?????

Edith A. Giles
07-31-2007, 12:03 PM
Wonder when that 'diversity at' page-section was put up on their site?????

Probably AFTER the case...

The Buddy Love Show
07-31-2007, 12:15 PM
Probably AFTER the case...

Probably not

it does seem that they are taking measures to correct this huge fuck-up

JMJ
07-31-2007, 12:21 PM
i only use Soul Glo

Ditto. My shit is silky and lustrous......JMJ

Martin Red
07-31-2007, 12:26 PM
You know,


I just did random hits on their corporate page. The first three pages I opened had black women as focus images. The fourth one featured a south east Asian woman. The fifth was when I came across Penelope Cruz.

But don't worry, I'm gonna persevere and find a white blonde chick up in there.

Any honkies up in that piece.

Penelope Cruz's eye lash commercial forwas in the news recently as she was wearing false eye lashes, now the advert points this out in the small print.

where's da white wimmin ?

BrazenMuse
07-31-2007, 01:00 PM
You know,


I just did random hits on their corporate page. The first three pages I opened had black women as focus images. The fourth one featured a south east Asian woman. The fifth was when I came across Penelope Cruz.

But don't worry, I'm gonna persevere and find a white blonde chick up in there.
English site or French? Updated as of when, one wonders...

oh nooooo! Mizani, not that toooooo!!!!

drop
07-31-2007, 01:48 PM
you have a link
look on nytimes and didn't see it
i would like to send it to friends

Monny JcIntosh
07-31-2007, 01:50 PM
Racism in a French company - surely some mistake?

Bill Blake
07-31-2007, 02:12 PM
Racism in a French company - surely some mistake?

I’m really sorry to all my black brethren but so long as the French continue to make stellar wines, I’m going to have to accept their err.

Edith A. Giles
07-31-2007, 02:20 PM
I like French fashion, French fries, French men and French kissing, but I just might have to make some changes in my life...

mhd
07-31-2007, 02:21 PM
I’m really sorry to all my black brethren but so long as the French continue to make stellar wines, I’m going to have to accept their err.

to err is human, respect divine

MYOR
07-31-2007, 02:22 PM
I like French fashion, French fries, French men and French kissing, but I just might have to make some changes in my life...

Not the French Men with thier ohh so cute accent...

Edith A. Giles
07-31-2007, 03:39 PM
Not the French Men with thier ohh so cute accent...

Now if he can eat some cooch and talk dirty to me in French, then maybe we can do something...:mwink:

Bill Blake
07-31-2007, 03:54 PM
to err is human, respect divine

Not when it comes to wine; everyone has their price I guess?

Hee hee

mhd
07-31-2007, 04:02 PM
Not when it comes to wine; everyone has their price I guess?

Hee hee

lol, thats why you gotta respect da-vine

djmarbll
07-31-2007, 04:45 PM
i only use Soul Glo

That's made by Negr O'real.

djmarbll
07-31-2007, 04:50 PM
Wasn't it a Frenchman (Napoleon) who shot the nose of off Heramakhet (Sphinx) in 1798? They haven't liked us blacks for some time, unless we were jazz artists, lol.

The Buddy Love Show
07-31-2007, 05:49 PM
That's made by Negr O'real.

LOL

btw

Hair care industry is scandalous. Especially in its dealings w blacks

BrazenMuse
07-31-2007, 08:14 PM
Wasn't it a Frenchman (Napoleon) who shot the nose of off Heramakhet (Sphinx) in 1798? They haven't liked us blacks for some time, unless we were jazz artists, lol.
...and angst ridden writers...don't forget your angst ridden writers.

RX
07-31-2007, 08:53 PM
boy...that garnier fructis is the SHIT...treats a nappy-headed ho's hair reeeeeeeeel nice...i think i'm gonna have to side with jamie and mark on this one.

BrazenMuse
08-01-2007, 01:45 PM
boy...that garnier fructis is the SHIT...treats a nappy-headed ho's hair reeeeeeeeel nice...i think i'm gonna have to side with jamie and mark on this one.
That...and my MIZANI!!!