Originally posted by TEK:
</font><blockquote>quote:</font><hr />Originally posted by darrow:
</font><blockquote>quote:</font><hr />Originally posted by TEK:
I thought this was an appreciation thread for the very nice Creamed Rice/ devon custard range made by Ambrosia..........For all you DHP Brits who also thought this heres some information about the "devon knows how they make it so creamy" folks.
Ambrosia Limited pioneered rice pudding in cans as a convenience food in the late 1930s.
The company was founded by Alfred Morris in 1917, a time of war, food shortage and rationing. The new company was to make rich baby food from the full cream Devon milk produced on farms around the Lifton area.
The majority of cattle in that area were of the famous Devon breed (known locally as Red Rubies) and were mainly kept for calf rearing. In those days the surplus of milk was made into butter on farms for sale in local markets.
On the first day of the Ambrosia creamery's existence as a milk drying plant, over 50 gallons were dried on the roller drying machines. The quality was so high that the Government ordered large quantities for British Troops fighting the 1914-18 War. Ambrosia expanded slowly over the next few years, but the really big breakthrough came just before the start of the last War when Ambrosia used the rich high quality milk to produce a new product - Creamed Rice Pudding - which was to be sold in tins. The outbreak of War once again restricted immediate markets of the product, but large quantities were distributed by the Red Cross.
Only when War ended could Ambrosia start to market the new rice pudding and, at the same time, introduce a newer product - Macaroni Pudding.
Both products were extremely popular right from the start, owing both to their quality and convenience of handling, although it became increasingly evident that rice would be the brand leader.
During the next 30 years the demand for Ambrosia products grew steadily and the company embarked on a major expansion at Lifton, which was completed near the original Ambrosia Creamery in 1957. Ambrosia Creamery in Lifton was acquired in 1990 by CPC. In January 2001 the creamery became part of Unilever Bestfoods UK.
The Ambrosia brand has high awareness with consumers and a strong image and now includes single serve pots, which is the high growth sector in desserts, to meet the consumer trend towards snacking and casual eating.
In December 1998 Ambrosia launched a children's range (Splat!) with TV advertising and more recently TV sponsorship of SMTV:Live on Saturday mornings. At the same time the existing rice and custard products were relaunched with product improvements and pack redesigns. In December 2000 the Splat! range was extended into milkshakes and in March 2001 Splat-in-a-tube was launched supported by TV, sampling, and in-store activity.
2000 also saw the launch of Ambrosia Organic creamed rice. educational...but now one of my favorite songs of the moment is associated with creamed rice. Thanks. graemlins/spanka.gif </font>[/QUOTE]Take heart in the fact that its very nice creamed rice - although their devon custard is better. </font>[/QUOTE]http://store4.yimg.com/I/posh-noshimports_1741_4310049
http://store4.yimg.com/I/posh-noshimports_1741_4314325