BrazenMuse
02-25-2008, 08:47 AM
People believe that a product costing $1,000 is a better deal than its $1,500 competitor if the pricier item is described as being 50% more expensive than if they are told the $1,000 product is 33% less expensive than its rival. Test subjects also said they would be more willing to buy the less expensive item when its more expensive counterpart was described as being 50% more costly, researchers report in the latest issue of Journal of Consumer PsychologyThis story is underneath the one about Lack of Sleep on the right side of this page http://pewsocialtrends.org/ - it's a PDF so getting it here is a pain...
ok, it's a working paper and a bit dry...
P
About the Pew Center:
Actually, the whole darned page is a treasure trove of goodies...I love this site ...so useful...
ok, it's a working paper and a bit dry...
P
About the Pew Center:
Actually, the whole darned page is a treasure trove of goodies...I love this site ...so useful...