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View Full Version : Those Lifelock credit ads on radio...............



chldfknungrnd764
05-20-2008, 06:12 PM
Not really foolproof?:eek:

http://www.itstrulyrandom.com/2008/05/18/lifelock-sued-couldnt-even-defend-its-ceos-identity/

http://www.itstrulyrandom.com/wp-content/uploads/2008/05/lifelock.jpg

If you’ve never heard of LifeLock (http://www.lifelock.com/), you obviously don’t watch too much TV or listen to the radio. The company has brazenly advertised their “identity theft protection” services, with Richard Todd Davis, the CEO of LifeLock Inc., publicly revealing his social security number everywhere (it’s 457-55-5462). They have a $1 million guarantee against any damages resulting from LifeLock’s mistakes. But Davis’ own identity has been compromised numerous times, there are more than 20 driver’s licenses that have been obtained using his personal information, and his entire personal profile has been compromised. The lawsuit claims that LifeLock doesn’t prevent many forms of identity theft, doesn’t disclose its services, and has a misleading guarantee. For a company born in a jail cell, this could be a devastating blow!


Numerous lawsuits have already been filed against the company, with Kevin Gerhold of Falling Waters, West Virginia only the latest. Like many other customers, he was attracted to the $1 million guarantee, but upon closer inspection realized that he was paying $10 for… what?

chldfknungrnd764
05-21-2008, 05:32 PM
Bump!