To all lovers of house...does it sound so far fetched?

[djLesCole]

I was reading through the thread started by Ultra about house being played on hip-hop radio stations (occasionally), and I read some replies.

I began to think...
We in the house community are all linked, we see each other at the parties and clubs, we chat on the net, we are friends.
***
Could we begin to spread the word within the house community to, let's say, have everyone call their local radio station at least once a day during November to request more house music on the air?????
***
It's based on the whole "United we stand.." theory. If a radio station gets one call a day asking for house, it's forgotten about. Imagine if they got 1000 to 2000 calls per day for a month. Then they realize they have a situation that needs to be addressed.
And isn't making one 30 second call per day a small sacrifice for us?

Please discuss. Let me know if you think this would do any good. Let me know if you think it's the dumbest idea you've ever heard. Hopefully, you'll be letting me know that you think it is a possible solution to propel dance music to where it should be.

[ October 28, 2003, 09:29 AM: Message edited by: djLesCole ]

[Ronnie Ron]

I think its a great idea. they need to know that they are making a big mistake by acting like we dont exist. im down for it, just give me the number and ill call everyday if i have to. they need to know that they are way off base when it comes to there dicision to exclude Dance music the way that they have.

R-R

[mdpm99]

smile.gif

d

[Ronnie Ron]

Bump

[darrow]

I once had a mass radio request notion (http://deephousepage.com/cgi-bin/ultimatebb.cgi?ubb=get_topic;f=1;t=028567) that didn't go over well.

I think some sort of unified action would be interesting.

[ October 26, 2003, 09:31 AM: Message edited by: darrow ]

[djLesCole]

bump bump bump

[djLesCole]

I figured that this is an important enough topic that it deserves to get bumped again. We're always crying about how house is dying, so how about doing something to turn that around?
Maybe what I have proposed is not the answer, but at least give some input.

Thanks

[Leslie]

I think a fax number would work also. Fax them to death that way folks who wish to do it while at work can at least make it appear "work related".

[Mocambo]

Bump

[i.be.me]

Originally posted by djLesCole:
I figured that this is an important enough topic that it deserves to get bumped again. We're always crying about how house is dying, so how about doing something to turn that around?
Maybe what I have proposed is not the answer, but at least give some input.

Thanks I like the idea, but the station has to have house in order to play house... kinda a catch-22. graemlins/conf44.gif

[djLesCole]

Originally posted by Saglady:
</font><blockquote>quote:</font><hr />Originally posted by djLesCole:
I figured that this is an important enough topic that it deserves to get bumped again. We're always crying about how house is dying, so how about doing something to turn that around?
Maybe what I have proposed is not the answer, but at least give some input.

Thanks I like the idea, but the station has to have house in order to play house... kinda a catch-22. graemlins/conf44.gif
</font>[/QUOTE]I hear what you're saying, but if you were a program director recieving thousands of calls / faxes each day requesting house, wouldn't you look into getting house, or at least contracting a house DJ(s) to do mixshows or at least give advice as to what songs would be good for airplay?

[Mack-Williams]

Why not set up a day where everybody calls once a week to your local radio station? Somebody provide numbers to the radio station in each city and everyone just calls.

[Keith Blackstone]

Anybody have the numbers (fax/telephone) for the NYC stations?

[DLow]

Originally posted by Mack-Williams:
Why not set up a day where everybody calls once a week to your local radio station? Somebody provide numbers to the radio station in each city and everyone just calls. graemlins/thumbsup.gif I like this idea.

[djLesCole]

Originally posted by Keith Blackstone:
Anybody have the numbers (fax/telephone) for the NYC stations? They shouldn't be hard to get, but one of the things I'd like to know is if people think this will be more effect if we target one radio station in particular, or if we target all? Personally, I think it may be better to target one to start, and for NYC, I don't think it should be Hot 97 since they have the least reason to change.
Also, do we use the general 800 numbers they give over the air, or look for a more direct # for the stations programming department?

[Fletch]

It's been said before. You won't get jack movin' unless you influence the advertisers. And you know how Madison Avenue feels about house.

The attempt to have more house on commercial radio is futile. Sorry to say it like this, but I gotta say it. The advent of web mixshows has made the need for house on commercial radio completely unnecessary. If house music is played on commercial stations, more power to it! But let's be real. It's NO LONGER necessary.

Oh, yeah, the house community will probably be at he mercy of the program directors and advertisers if more house is played on radio, and the risk of a rug being pulled right under you grows (Remember WRVR and Jammin 105?)

[djLesCole]

Originally posted by Fletch:
It's been said before. You won't get jack movin' unless you influence the advertisers. And you know how Madison Avenue feels about house.

The attempt to have more house on commercial radio is futile. Sorry to say it like this, but I gotta say it. The advent of web mixshows has made the need for house on commercial radio completely unnecessary. If house music is played on commercial stations, more power to it! But let's be real. It's NO LONGER necessary.

Oh, yeah, the house community will probably be at he mercy of the program directors and advertisers if more house is played on radio, and the risk of a rug being pulled right under you grows (Remember WRVR and Jammin 105?) Fletch, don't be sorry to say it, just say it. I'm looking for the pros and the cons. Thanks for your input.
But I must ask, if they are recieving requests from a market that is demanding to be addressed, isn't the PD just doing his job if at least some house is put into rotation? I know that I hear "Follow Me" every now and then, maybe because that's all the house they know. Don't we want them to know that there's more house out there that is just as good as "Follow Me" was?
And don't the advertisers OFTEN use house in the background of their ads?
I'm not arguing, I'm just discussing.

[darrow]

You know...there will always be reasons given for why it is useless to try a new idea, but...what is the harm in trying something? Why can't things be challenges to overcome instead of reasons to be inactive?

I think the power of groups can be an amazing thing. I also acknowledge that any changes a group seeks may be incremental at best. It may take a herculean effort and a lot of time to get any one radion station (or any one media conglomerate) to make any sort of change.

With that in mind, my .02c worth of thoughts...

* come to some agreement about a song that a radio station might be amenable to play..something radio friendly, something catchy, etc. I think simply saying "I want to hear House" is not going to go very far.
* target a radio station (one that would offer the most chance to succeed)
* try phone, fax, email, and maybe even electronic petition campaigns. Try it all. Create a buzz. Get noticed.
* expect a great deal of resistance and the results to not at all match the level of effort put into it.

[ October 28, 2003, 10:36 AM: Message edited by: darrow ]

[Leslie]

Originally posted by Fletch:
It's been said before. You won't get jack movin' unless you influence the advertisers. And you know how Madison Avenue feels about house.

The attempt to have more house on commercial radio is futile. Sorry to say it like this, but I gotta say it. The advent of web mixshows has made the need for house on commercial radio completely unnecessary. If house music is played on commercial stations, more power to it! But let's be real. It's NO LONGER necessary.

Oh, yeah, the house community will probably be at he mercy of the program directors and advertisers if more house is played on radio, and the risk of a rug being pulled right under you grows (Remember WRVR and Jammin 105?) Do you have clue as to how many people who do like house have no idea this board or any mix shows even exist on the internet? It's a big world out there and this board and others like it only touches a MINUTE fraction of the population 3,000+ members or not. Don't be so sure everyone is on the internet either.

[Fletch]

Originally posted by djLesCole:
</font><blockquote>quote:</font><hr />Originally posted by Fletch:
It's been said before. You won't get jack movin' unless you influence the advertisers. And you know how Madison Avenue feels about house.

The attempt to have more house on commercial radio is futile. Sorry to say it like this, but I gotta say it. The advent of web mixshows has made the need for house on commercial radio completely unnecessary. If house music is played on commercial stations, more power to it! But let's be real. It's NO LONGER necessary.

Oh, yeah, the house community will probably be at he mercy of the program directors and advertisers if more house is played on radio, and the risk of a rug being pulled right under you grows (Remember WRVR and Jammin 105?) Fletch, don't be sorry to say it, just say it. I'm looking for the pros and the cons. Thanks for your input.
But I must ask, if they are recieving requests from a market that is demanding to be addressed, isn't the PD just doing his job if at least some house is put into rotation? I know that I hear "Follow Me" every now and then, maybe because that's all the house they know. Don't we want them to know that there's more house out there that is just as good as "Follow Me" was?
And don't the advertisers OFTEN use house in the background of their ads?
I'm not arguing, I'm just discussing. </font>[/QUOTE]LesCole,

The radio stations are at the mercy of Advertisers. Even if the PD gets requests by listeners, a radio station can risk gettin its ads pulled by the advertiser (millions of dollars at stake!) if it goes against the norm.

As far as ads go, yes, some house is being played on commercials (radio and TV). But judging from the treatment of 'RVR (1981) and Jammin' 105 hear in NYC (2001), advertisers cannot be trusted!