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Thread: eating meat = global warming

  1. #1
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    eating meat = global warming

    I know how this board feels about things like animal rights, vegetarianism and personal sacrifice to help reduce impact on the planet... but here's an interesting article on advertising...



    http://www.nytimes.com/2007/08/29/bu...abc&ei=5087%0A


    Trying to Connect the Dinner Plate to Climate Change

    EVER since “An Inconvenient Truth,” Al Gore has been the darling of environmentalists, but that movie hardly endeared him to the animal rights folks. According to them, the most inconvenient truth of all is that raising animals for meat contributes more to global warming than all the sport utility vehicles combined.

    The biggest animal rights groups do not always overlap in their missions, but now they have coalesced around a message that eating meat is worse for the environment than driving. They and smaller groups have started advertising campaigns that try to equate vegetarianism with curbing greenhouse gases.

    Some backlash against this position is inevitable, the groups acknowledge, but they do have scientific ammunition. In late November, the United Nations Food and Agriculture Organization issued a report stating that the livestock business generates more greenhouse gas emissions than all forms of transportation combined.

    When that report came out, People for the Ethical Treatment of Animals and other groups expected their environmental counterparts to immediately hop on the “Go Veggie!” bandwagon, but that did not happen. “Environmentalists are still pointing their fingers at Hummers and S.U.V.’s when they should be pointing at the dinner plate,” said Matt A. Prescott, manager of vegan campaigns for PETA.

    So the animal rights groups are mobilizing on their own. PETA is outfitting a Hummer with a driver in a chicken suit and a vinyl banner proclaiming meat as the top cause of global warming. It will send the vehicle to the start of the climate forum the White House is sponsoring in Washington on Sept. 27, “and to headquarters of environmental groups, if they don’t start shaping up,” Mr. Prescott warned.

    He said that PETA had written to more than 700 environmental groups, asking them to promote vegetarianism, and that it would soon distribute leaflets that highlight the impact of eating meat on global warming.

    “You just cannot be a meat-eating environmentalist,” said Mr. Prescott, whose group also plans to send billboard-toting trucks to the Colorado Convention Center in Denver when Mr. Gore lectures there on Oct. 2. The billboards will feature a cartoon image of Mr. Gore eating a drumstick next to the tagline: “Too Chicken to Go Vegetarian? Meat Is the No. 1 Cause of Global Warming.”



    The Humane Society of the United States has taken up the issue as well, running ads in environmental magazines that show a car key and a fork. “Which one of these contributes more to global warming?” the ads ask. They answer the question with “It’s not the one that starts a car,” and go on to cite the United Nations report as proof.

    On its Web page and in its literature, the Humane Society has also been highlighting other scientific studies — notably, one that recently came out of the University of Chicago — that, in essence, show that “switching to a plant-based diet does more to curb global warming than switching from an S.U.V. to a Camry,” said Paul Shapiro, senior director of the factory farming campaign for the Humane Society.

    The society, Mr. Shapiro said, is not only concerned with what happens to domesticated animals, but also with preventing the carnage that global warming could cause to polar bears, seals and other wildlife. “Our mission is to protect animals, and global warming has become an animal welfare issue,” he said.

    Even tiny pro-veggie operations are starting to squeeze dollars out of their shoestring budgets to advertise the eating meat/global warming connection. Vegan Outreach, a 14-year-old group in Tucson with just three full-time workers and a $500,000 annual budget, is spending about $800 this month to run ads and links to its Web page on about 10 blogs. And, it will give more prominence to the global warming aspect of vegetarianism in the next batch of leaflets it orders.

    “We know that vegetarian organizations have sometimes made exaggerated health and environmental claims, but that U.N. report is an impartial, unimpeachable source of statements we can quote,” said Matt Ball, executive director of Vegan Outreach.

    Like Mr. Prescott, Mr. Ball is incensed that high-profile people like Al Gore — or environmental groups with deeper pockets than his — have not stepped up to the plate.

    “Al Gore calls global warming an existential risk to humanity, yet it hasn’t prompted him to change his diet or even mention vegetarianism,” he complained. “And I guess the environmentalists recognize that it’s a lot easier to ask people to put in a fluorescent light bulb than to learn to cook with tofu.”



    Advertising specialists warn that this new attention to global warming may attract enemies as well as converts.

    “Using global warming as a tactic for advancing the cause of vegetarianism feels a bit opportunistic,” said Hank Stewart, senior copywriter at Green Team Advertising, which specializes in environmentally themed ads.

    He also questions the logistics. “You want to get the message as close to the meat-purchasing moment as possible,” he said, “but can you imagine a supermarket allowing ‘Attention, Planet-Destroying Carnivores’ on the in-store radio?”

    Environmental groups, meanwhile, readily concede that mobilizing against meat eaters is not their highest priority.

    “We try to be strategic about doing the things where each unit of effort has the most impact,” said Carl Pope, executive director of the Sierra Club. Mr. Pope notes that his group has stopped short of castigating people for driving S.U.V.’s or building overly large homes, too.

    “We’ll encourage companies to make more efficient S.U.V.’s, and we’ll encourage consumers to buy them,” he said, “but we do not find lecturing people about personal consumption choices to be effective.”

    Environmental Defense is also “in agreement on the value of eating less meat,” said Melanie Janin, director of marketing communications. But, she added, her group would rather spend its time and money influencing public policy — specifically, getting Congress to regulate greenhouse gases.

    Mr. Gore declined to make himself available for comment. Chris Song, his deputy press secretary, simply noted that a suggestion to “modify your diet to include less meat” appears on Page 317 of Mr. Gore’s book version of “An Inconvenient Truth.”

    He did not address Mr. Gore’s personal food choices.

  2. #2
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    I believe it. Will a day come when the human race will care about our planet? I don't know.

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    Quote Originally Posted by Piotr Rasputin View Post
    I believe it. Will a day come when the human race will care about our planet? I don't know.
    Two answers to that:
    Many do, but do they have the advertising dollars?

    Many do, but do they know that they are causing damage? Ignorance is, after all, bliss.
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    will a day come when the human race will give up meat b4 they give up their suv's?

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    Quote Originally Posted by TAD View Post
    will a day come when the human race will give up meat b4 they give up their suv's?
    Oil use isn't really a people's choice. We're forced into having this addiction. Technology could have easily YES easily got us off the shit. Meat though is going to be very hard I think. That's human desire right there.


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    Quote Originally Posted by Piotr Rasputin View Post
    Oil use isn't really a people's choice. We're forced into having this addiction. Technology could have easily YES easily got us off the shit. Meat though is going to be very hard I think. That's human desire right there.

    hopefully the switch to electric sports utility vehicles will one day become a reality so people don't have to shed too many tears. i think you're right though, giving up meat is like giving up sex.

  7. #7
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    look, I am not giving up my oxtail or curry goat and rice...

    fucking vegans! (I just love saying that..no real reason behind it...hahahaha).
    I Am Almost Keeping It Real

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    I think using plastic bags and water bottles are just as dangerous to the environment as eating meat.
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    Quote Originally Posted by djmarbll View Post
    I think using plastic bags and water bottles are just as dangerous to the environment as eating meat.
    i'd bet global warming (because of greenhouse effect) is more of a threat... that will mess everything up

  10. #10
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    And in related news:

    http://news.bbc.co.uk/2/hi/health/6180753.stm

    High IQ link to being vegetarian

    Intelligent children are more likely to become vegetarians later in life, a study says.

    A Southampton University team found those who were vegetarian by 30 had recorded five IQ points more on average at the age of 10.

    Researchers said it could explain why people with higher IQ were healthier as a vegetarian diet was linked to lower heart disease and obesity rates.

    The study of 8,179 was reported in the British Medical Journal.

    Twenty years after the IQ tests were carried out in 1970, 366 of the participants said they were vegetarian - although more than 100 reported eating either fish or chicken.

    Men who were vegetarian had an IQ score of 106, compared with 101 for non-vegetarians; while female vegetarians averaged 104, compared with 99 for non-vegetarians.

    There was no difference in IQ score between strict vegetarians and those who said they were vegetarian but who reported eating fish or chicken.

    Researchers said the findings were partly related to better education and higher occupational social class, but it remained statistically significant after adjusting for these factors.

    Vegetarians were more likely to be female, to be of higher occupational social class and to have higher academic or vocational qualifications than non-vegetarians.

    However, these differences were not reflected in their annual income, which was similar to that of non-vegetarians.

    Lead researcher Catharine Gale said: "The finding that children with greater intelligence are more likely to report being vegetarian as adults, together with the evidence on the potential benefits of a vegetarian diet on heart health, may help to explain why higher IQ in childhood or adolescence is linked with a reduced risk of coronary heart disease in adult life."

    Intelligence

    However, she added the link may be merely an example of many other lifestyle preferences that might be expected to vary with intelligence, such as choice of newspaper, but which may or may not have implications for health.

    Liz O'Neill, of the Vegetarian Society, said: "We've always known that vegetarianism is an intelligent, compassionate choice benefiting animals, people and the environment.

    "Now we've got the scientific evidence to prove it. Maybe that explains why many meat-reducers are keen to call themselves vegetarians when even they must know that vegetarians don't eat chicken, turkey or fish."

    But Dr Frankie Phillips, of the British Dietetic Association, said: "It is like the chicken and the egg. Do people become vegetarian because they have a very high IQ or is it just that they tend to be more aware of health issues?"

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