Was looking for something else on the site, but stumbled across this, right on the front page:
For all you Colin Powells out there, allow me to highlight a few favorite passages:
But now that sites like traxsource and stompy and others have placed a cash register in the living room of every House Music fan in the world, you're now talking about creating a marketing campaign that by default is global in nature. If you can sell a record to 100 people in Alaska, why leave the money on the table? And uploading your music to YouTube is a risk-free proposition. It's is free for the listener and for you (though it can cost a little to make a real professional "channel", it's not necessary). It hosts the video for free. It's owned by Google, so it actually seeks out listeners for you by placing YouTube videos in Google's search results (and usually pretty high up in the rankings, too). You pay exactly the same if your video reaches 100 or 100,000,000 people: nothing. It is, without a doubt, the greatest weapon in the guerrilla marketing handbook for independent artists and labels today.Until recently, in fact, just about all of the House-related uploads were by fans, with the notable exception of smart businesspeople such as Ultra Nate who already make professional videos for other markets anyway. She clearly understood the value of YouTube in promoting her music. And because she did the gruntwork ("gruntwork" that a hundred thousand teenagers do every single day, it should be noted), she's got links to her official site and makes a tiny bit of scratch from the ads that appear on her pages. And she's reaching people who want to hear her music, fans who want to play her music on their site, without losing anything.
It amazes me sometimes, this incredible gift the House Music community has for snatching failure from the jaws of success. I know it shouldn't, but it does.