Everything is loosely planned for timing. You figure out what's going on in your market at the current moment, figure out what's lacking or what's not and figure out where does your track fit in. The same thing applies to one's profile.
Originally Posted by Tony Cano
I can sit on particular projects because i prefer the grass roots word of mouth. This is where I come from so I have no qualms with letting things simmer. When it's commercially released I get a nice boost. I also don't make the classic mistake of having 12 releases a year each project killing the next. You gotta let records breathe, build momentum. You also can't over saturate the market with your name...lest you become ho hum. Just because your dj friends, producers/peers are over your record doesn't mean the average joe/jill is. This is where the majority of people go wrong IMHO. I'm not in a rush to get anywhere. I do this because I love to but you also have to have some business sense. Release scheduling and profile scheduling is another art form one needs to learn to be successful in this business.
shelf life is another discussion entirely...but even in this market....a hot record stays hot and even when the market was great a crap record disappeared quickly. So I don't look too much into the shelf life theory.
Last edited by dennis f; 07-07-2010 at 12:26 PM.
"you bust your ass to make all the money you can...thinking it solves shit...and then you realize..when and if you get there at all...you got more problems and you missed out on the one thing you can't buy or get back...your life! Spend time with friends and family...You can be broke in other ways too!...."