The British designer John Galliano has been sacked by the fashion house Christian Dior, in the wake of an alleged antisemitic rant in a Paris bar.
Galliano is the star designer at Dior, but was already suspended over the incident last week, which led to him being questioned by police for five hours on Monday.
Dior acted after a complaint was made over an earlier episode in the same bar.
A video clip surfaced online, apparently showing him drunkenly declaring his love for Hitler, and declaring to a non-Jewish woman in the bar: "People like you would be dead. Your mothers, your forefathers would all be fucking gassed."
Dior's chief executive, Sidney Toledano, said in a statement the company had begun procedures to fire him. "I very firmly condemn what was said by John Galliano, which totally contradicts the values which have always been defended by Christian Dior."
The firm added: "Today, because of the particularly odious nature of the behaviour and words of John Galliano in a video made public this Monday, the Christian Dior house has decided to lay him off immediately and has begun firing procedures against him."
Earlier the actor Natalie Portman, who is Jewish, and under contract to the company as the face of its Miss Dior Cherie perfume, issued a strong statement to the Associated Press, saying she was "shocked and disgusted" by the video.
"In light of this video, and as an individual who is proud to be Jewish, I will not be associated with Mr Galliano in any way. I hope at the very least, these terrible comments remind us to reflect and act upon combating these still-existing prejudices that are the opposite of all that is beautiful."
It was seen as a deliberate distancing of herself from Dior when she wore a dress by another designer to collect her best actress Oscar on Sunday night for Black Swan.
Galliano was due to present his autumn-winter collection for Dior on Friday, and his own collection on Sunday: the firm has not said whether either show will go ahead.
In last week's incident, a Jewish woman and her Asian boyfriend alleged he heaped abuse on them in La Perle bar, saying: "Dirty Jewish face, you should be dead" and "Fucking Asian bastard, I will kill you."
His lawyer denied he had made any antisemitic remarks, and said the designer was lodging a counter complaint with the police for "defamation, insults, threats and aggression". However, at the weekend a second woman spoke to police, reporting a separate incident in the same bar last October.
Galliano was born in Gibraltar in 1960 and educated in London where he studied at St Martin's art college, but has lived in Paris for the last 20 years.
He is a familiar figure, with trademark moustache and flamboyant clothes in the arty Marais district of Paris. He became head designer at Givenchy in 1995 and at Dior the following year. He has been awarded the French Legion d'Honneur and a CBE for his work.
Paris prosecutors are expected to decide by the end of the week whether he will face trial over last week's incident.