THE SILVER ROOM PRESENT THE

10th ANNUAL SOUND SYSTEM BLOCK PARTY

“THINGS THAT MATTER”


Chicago, IL –July 7, 2012 The Silver Room presents it’s 10th Annual Sound System Block Party themed “Things That Matter”. This highly anticipated event is scheduled for Saturday July 21, 2012 noon until 11pm and will close down Evergreen Street between Milwaukee and Wicker Park Avenues for the full-day block party that extends into the Silver Room store location at 1442 North Milwaukee Avenue in Chicago. It is open to the public and all ages are welcome.

This is Chicago’s block party where festival goers enjoy a culturally diverse celebration of people, unity, art, fashion and music. The 10th Annual Sound System Block Party “Things That Matter” is an interactive event that is open to all ages and boasts DJs, live music performances, artists, fashion shows, children’s activities, mural artists and excellent food from around the neighborhood. The event will have three stages with the main stage on Evergreen and Milwaukee, The Backyard Patio, just behind the Silver Room as well as The In-Store platform, which this year will be vinyl only. In total, the three stages will showcase 30 hours of varied performances.

This years 10th Annual Sound System Block Party ‘Thing That Matter’ will also be offering Music Fashion Art & Dance, yoga, tango lessons, women’s derby, skateboard tricks and instructional jump rope. Plus the legendary Joe Claussell who has worked with everyone from Francois K to Danny Krivit and produced litany of dance floor anthems. In addition Ron Trent will be gracing us with his atmospheric audio creations. Ron is a Chicago native who has been at the helm of house and dance music heralding it's progression into sound that incorporates afro-latin influences. These two greats are also hosting The Official Sound System Block Party After Party (ILE) at Lincoln Hall, 2424 N Lincoln Ave, 10:30pm-3am.

In support of The Silver Room Sound System block party, 100 artists were selected to express their perception of “Things That Matter”. Exhibition of artwork is on display at The Silver Room, 1442 N Milwaukee Ave, and is for sale with all profits going towards The Silver Room Sound System Block Party’s continued success. “100 Canvases for Things That Matter” exhibition will be hung until July 28th.

The Silver Room is a “lifestyle boutique” known for its eclectic mix of jewelry, fashion, art and music. Founded in 1997, The Silver Room has become a landmark of Wicker Park and consistently pushing the parameters of traditional retail operation—building community through social exchange.