PHILADELPHIA - July 27, 2012 (WPVI) -- Legendary Philadelphia radio personality Joe "Butterball" Tamburro has died at the age of 70.
According to a statement from WDAS-FM Radio, Tamburro died at 10:00 a.m. Friday. The cause of death was not immediately released.
Tamburro grew up in South Philadelphia and began working at WDAS in 1964 as an advertising salesman. The nickname "Butterball" was given by then-program director Jimmy Bishop. Tamburro eventually became a part-time and later full-time disc jockey. His oldies show soon became a hit.
Tamburro went on to became Program Director for WDAS and is credited with giving many R&B artists their start.
In addition to his contributions to broadcasting and the music industry, Tamburro was also known for his work on behalf of the Philadelphia-area civil rights movement, offering the airwaves to leaders including the Reverend Martin Luther King Jr. and Cecil B. Moore.
He was honored for his work on the air by Philadelphia Mayors William Green and W. Wilson Goode, the Philadelphia chapter of the NAACP, Philadelphia City Council, the Pennsylvania legislature and others.
Officials from WDAS-FM said the station was in the process of planning a 50th anniversary retrospective of his career in broadcasting at the time of his death. The station was honoring his memory Friday by playing "the music and the artists that he broke."
WDAS-FM Program Director Ken Johnson said in a statement, "I have met and worked with quite a few legends in my career. Butter was the pinnacle. He will be missed but never forgotten."
Tamburro is survived by his wife, five children and five grandchildren.



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