Recording Academy News - June 3, 2004
Trustees Add New Awards Categories
Chair and Vice-Chair re-elected, advocacy efforts expanded
The Recording Academy announced today results from its semiannual Board of Trustees meeting held last week. Priorities for the meeting included: awards, with one new field and three new categories added; advocacy, with its expanded resources for efforts on Capitol Hill and the Academy's public education campaign "What's The Download"; and Chapters, with more resources for greater outreach of services in local markets.
"We're keeping our focus squarely on ensuring the Awards process is pertinent within the current musical landscape, on maintaining a visible and participatory presence with artists' rights and consumer education, and on making sure we're able to service our members more effectively on a national and local level," said Academy President Neil Portnow. "It's clear that the Board's commitment to keeping the Recording Academy a relevant and responsive organization in our dynamic music community is stronger than ever."
An entirely new GRAMMY Award field titled Production, Surround Sound, was ratified, along with its first category Best Surround Sound Album (All genres included; for commercial releases on DVD-Video, DVD-Audio, or SA-CD providing an original surround mix of four or more channels. The award will go to the Surround Remix Engineer, Surround Producer [if any], and Surround Mastering Engineer [if any]). New categories also were added in existing fields: in the Dance field for Best Electronic/Dance Album; in Gospel for Best Gospel Performance (for singles or tracks with Gospel lyrics); and in Folk, for Best Hawaiian Music Album. This brings the total number of GRAMMY categories for the 47th Annual GRAMMY Awards in February 2005 to 107.
The Recording Academy is also strategically increasing its visibility and participation on Capitol Hill, including: being a partner in the recently announced Recording Arts and Sciences Congressional Caucus; actively participating in Arts Advocacy Day; the creation of an Academy Advocacy Committee; and, in the next month or so, the Academy will be launching avenues through which our members can contact their Congresspersons directly through www.grammy.com. Also, after successfully launching Phase I of the Academy's public education campaign regarding the value of paying for music, "What's The Download," Phase II will launch this summer. Campaign tactics will include grassroots initiatives, radio and TV PSA outreach, and a new national initiative that will be announced at the end of summer.
The Academy has restructured its Member Services department into national (Vice President, Member Services, and Vice President, Regional Management); regional (West Coast, East Coast and Southern Regional Directors); and local levels (Chapter Executive Directors). Member Services announced its focus on marketing and initiatives for members to provide greater reach and a deeper impact on music makers everywhere.
The Academy voted to re-elect Chairman Daniel Carlin, Emmy-winning music editor and Emmy-nominated music director, for 2004-2005. Critically acclaimed, GRAMMY-nominated jazz vocalist Kurt Elling was re-elected Vice Chairman. Leslie Ann Jones, Director of Music Recording and Scoring at Skywalker Sound and GRAMMY-winning engineer, was elected Secretary/Treasurer.
The Trustees of the Recording Academy, along with Academy senior staff, Chapter Regional Director, Executive Directors, and Chapter Presidents, met May 24-28 to attend the semiannual series of meetings with agendas designed to strategically chart the course of the Academy and its affiliate corporations.
Detective Odafin "Fin" Tutuola: "Don't look at me, I just know stuff."