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» Deep House Page Forums   » Archives   » Deep House and Disco Talk 2005 (Jan - July) archive   » In Your Opinion, what are the issues that will affect the future of house music? (Page 1)

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Author Topic: In Your Opinion, what are the issues that will affect the future of house music?
kara
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Technology?
Legal?
Political?
Social?
Financial?
copyright? duplication/production? internet? class structure issues? urban sprawl? drugs? i dunno ... besides the usual bullshit, whats the big ticket issues ?

anyone wanna weigh in on some of THE things facing the future of house music specifically, music more generally?

[ June 27, 2005, 07:16 PM: Message edited by: kara ]

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I don't have issues I have subscriptions

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aid to the soulless
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Mainly, if those who support the music can bond in a way to support its longevity!

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representing atts
Some Call It House...We Call It Home http://www.themadthinker.com
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aid to the soulless
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Now, how does the music grow is another question.

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representing atts
Some Call It House...We Call It Home http://www.themadthinker.com
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GROOVE VICTIM
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Marketing

Promotion to the masses

Cultural overhaul (in dire need of one)

Priority Shift towards Artists and consumers

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www.myspace.com/foulsoulrecordings

www.myspace.com/foulsoul_music

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Alarick T The Black Ass Fabio
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quote:
Originally posted by kara:
Technology?
Legal?
Political?
Social?
Financial?
copyright? duplication/production? internet? class structure issues? urban sprawl? drugs? i dunno ... besides the usual bullshit, whats the big ticket issues ?

anyone wanna weigh in on some of THE things facing the future of house music specifically, music more generally?

All of these that you've stated. [acclaim]

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Comin' to a town near you!!!


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martino
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i think technology has always shaped this music...and that goes hand in hand with the price of pieces of technology.

[ June 27, 2005, 08:24 PM: Message edited by: martino ]

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http://iwanaimusic.com

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UnXpozd
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I know one thing that (in my opinion) might/will hurt the growth. I talk to some katz that dj/produce, and many of them have no idea, and/or have no desire to learn the history, foundations of the craft their trying to persue (House Music). They often call the radio station and ask me to play their tracks, but when I talk to them about their inspration, (cause I couldn't fit the track in for obvious reasons), they have no idea about House Music, the feeling/vybe you get, or anything. They just knows it goes BUMP, BUMP, BUMP. And also, there are many labels that say they release House, Deep House, and it ain't even close!!! So many folks get turned on to that stuff ( and it may not totally be their fault), and it becomes an increasingly growing misconception about House Music!!! I feel house will not never die, it would be interesting to see what new directions it does go!

JUST - MY - OPINION

[Big Grin]

[ June 27, 2005, 09:03 PM: Message edited by: dj aakmael ]

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d j a a k m a e l

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DJ Slice Of Cheese & Pickles
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quote:
Marketing

Promotion to the masses

[applause] Excellent point [applause]

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BooYa

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Tony Mackaroni
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The way we raise our children...
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Gazoo
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lol

you continue to sit around hoping that Carson Daly breaks a Osunlade track on TRL...lol

The Masses, The Masses, Oh we just need visibility. Marketing, Marketing....

Market What?
You can't even explain to Joe Blow on the street what House is. Oh "It's a feeling" I could picture that on Condom billboard. " It's a feeling"

lol

wake up

Technology and Intelligence are your 2 biggest adversaries, when they should be your primary weapons. Too many of your(industry) people are behind both curves.

Typically small businesses have advantages (Innovation, embracing new technologies)that help them keep pace, and often times out run larger competitors. But House reminds me of a Tug Boat pretending to be an Aircraft carrier. [huh] Mimicking strategies and practices that are not applicable to your situation.

The future lay in your ability to define 3 important questions.
- What you are?
- Who you are?
- Why you are?

until get you a handle on that one, the water in the pool will continue to evaporate.

[ June 28, 2005, 04:47 AM: Message edited by: Gazoo ]

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hello dum dums

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Gazoo
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[ June 28, 2005, 04:47 AM: Message edited by: Gazoo ]

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hello dum dums

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Markus Rice
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quote:
Originally posted by Gazoo:
lol

you continue to sit around hoping that Carson Daly breaks a Osunlade track on TRL...lol

The Masses, The Masses, Oh we just need visibility. Marketing, Marketing....

Market What?
You can't even explain to Joe Blow on the street what House is. Oh "It's a feeling" I could picture that on Condom billboard. " It's a feeling"

lol

wake up

Technology and Intelligence are your 2 biggest adversaries, when they should be your primary weapons. Too many of your(industry) people are behind both curves.

Typically small businesses have advantages (Innovation, embracing new technologies)that help them keep pace, and often times out run larger competitors. But House reminds me of a Tug Boat pretending to be an Aircraft carrier. [huh] Mimicking strategies and practices that are not applicable to your situation.

The future lay in your ability to define 3 important questions.
- What you are?
- Who you are?
- Why you are?

until get you a handle on that one, the water in the pool will continue to evaporate.

WOW!!!!!! You hit the nail right on the head
[Hail]

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Spreading soulful Underground vibes around the world...
Expansions Sessions
Sunday's 7pm-mid on
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Hk
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Well lets C we have our conservatives N every bunch.... & it is this group that may very well keep the music stuck N the 13th century......(for those who historically challenged, ala dark ages---strait up)....

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“Knowing others is intelligence; knowing yourself is true wisdom. Mastering others is strength; mastering yourself is true power.”
Lao Tzu

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diaspora
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gazoo articulates his/her point oh so well...i can't help but chime in...apologies if i sting anyone's delicate sensibilities

it really comes down to labels/artists/producers clearly identifying AND communicating who/what they seek to be...everything else is a red herring...let's not forget that the kernel within all of this is the merchandising of intellectual property and the mythology that swirls around it...there will always be a distribution system irrespective of what its nature might be...however, without a bigger goal, how on earth can this particular corner of the broader music business find a revenue-generating position worthy of further exploitation?! sorry but it's not enough to get 10 DJs or a few wannabes salivating over next week's vinyl release...the reason? because NOBODY salivates or even has to wait any longer for anything...at the moment, we have very little worth buying into...music has never been successful just for music's sake...no product has ever been successful just for its purpose...hell, even toilet paper means something to people trawling the aisles for their next lifestyle myth...it might not have culture per se but the names and images on the packaging say SOMETHING to someone who, in their zombified consumer state, picks the same package again and again in a sea of competing fluffy kittens and cotton balls...what does house music SAY to you? now think about what it says to your neighbor who can barely tell the difference between his Ford and the Lexus parked down the block beyond what the last TV commercial told him...

if we can't define who we are or where our message fits, how can we accomplish far more complex things like establish marketing plans, develop financial systems, alternative distribution systms, etc etc...if the audience is disinterested, then why make the music?! if it's for love, then that's what we call a hobby and more power to you and yours...if it's for money, then there's a whole other set of principles that don't even exist for us...if it's for both, well hell, that's a conflict of interest [Wink] let's just be honest with ourselves for once...

it really is a vicious circle and, in the absence of clarity by those purportedly 'doing business' under the current structure and operating with this underachiever mindset, we're doomed to continue chasing our collective tails...but at least i can salute them for doing something tangible and sticking their necks out in one way or another...have you bought a record, paid for a download, paid admission to a club or bought a drink at that club lately?!

i can point to inadequacy in all corners of our 'system': distribution networks, retail networks, promotion networks (and i use that term VERY loosely), etc etc...the list just continues to build exposing additional areas within our reach that just don't 'do'...oh they SAY they do but do they REALLY do? so many people try to shave their share of a TINY pie that nobody steps back to say 'hmmm...why isn't it working the way it used to and why aren't i enjoying some financial sucess here?' meanwhile, in the next breath, they'll be conjuring the myth of 'i do this for love'

i have one response to alot of that: CUZ A HEALTHY SYSTEM FOR OUR MUSIC IS REALLY JUST A MYTH...AN ILLUSION! interestingly enough, that must be just the myth a number of folks have been trawling the aisles for as they actually believe there's a healthy system for our music!

where do people connect with any music?
why do they connect with it?
what is it they're connecting with?
how often do they have the opportunity?
...etc

at a time when so-called fans should be supporting the thing they apparently love (read: spending their hard-earned money), we have to instead endure online intellectual discourse about a thing nobody feels sufficiently emotional to support, finance or develop...if the core community isn't even interested, then what on earth could possibly be of interest to the so-called 'outsiders'?!?!...when did you last see grateful dead or phish fans (some of the most self-empowered and motivated fans on the planet) trying to play 'backseat business manager for a day' or be directly involved in the bands' activities?! NEVER! they travel the country buying, trading and selling 20th generation taped recordings to the tune of millions in merchandising revenue...well that's where we aren't in house...everyone and their sister has grown to feel they're 'involved' when the reality is quite the opposite...i don't see that many people in line to get into clubs let alone trailing 'insert this week's interchangeable hot DJ name here' around the country in their VW van...further to that point just in case anyone things i'm trying to promote the idea of everyone throwing their own parties, freely trading music, opening their own labels or making their own bedroom productions because it's only through selfless contribution that we can overcome, i pose this question: how many individuals are actually qualified to engage in some form of commercial activity within this or any industry?! technology might be the great empowering force that enables individuals to play a game they could have never played before but it doesn't mean everyone should then start playing that game...just because the internet provides a vocal platform doesn't mean the language of discourse is actually efficient, useful or meaningful...the language of music is not the language of business and the two have always been at odds...that said, how many artists/DJs/whomever do you know who are truly in control of their destiny? after all, think of it this way -- how many people want to be pro athletes and end up yelling at their television week after week with their fifth beer-in-hand?

so everyone's instead left scratching their heads in wonder asking 'what's it gonna take?'...i'll just shake my head at the demise we've all unwittingly engineered

but i suppose i've digressed...there is a way out but it isn't going to come out of an online question period...

excellent question asked...seen it/heard it before...have yet to see enough people actually understand what it means to truly answer it

best,

J

[ June 28, 2005, 07:59 AM: Message edited by: diaspora ]

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upliftdisco365
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House music has been around for over 20 years. The masses know that it exists. It's hardly a question of marketing, well, to the masses, anyway. The masses are enamored not only with Pop/Hip-hop/R&B music, but with Pop/Hip-hop/R&B culture. Many of the tennants of these cultures are the antithesis of House Music and its culture. This is why House and many other genres of music not willing to be homoginized for public consumption are on the fringe of American popularity.
Given the lot sucking down this tasteless pablum, I'm glad to see that House remains underground.

I think that the things that will affect House most in the future will be media and Distribution.

Vinyl has been fading gradually since the early nineties, but that fade has been accelerated by the popularity of stand-alone and dual CD decks for DJ's. Now, jocks are buying music as downloads right off of the web, which will affect even CD sales. There are programs that make your PC your DJ equipment, which threatens the very idea of physical media as we know it.

Granted, there will always be pockets of dedicated vinyl buyers and a few labels who'll continue to sell vinyl, but where will this leave distributors? Exactly.

Distribution has changed and will continue to change as well. Soon, they'll be no need for a seperate, physical location that gets your product to all of the people that want to buy it. Your product is now a stream of zero's and one's that can be sent anywhere in the world, to anyone in the world in seconds. Distributors and record stores will become a thing of the past as robust digital media replaces our need for physical media.

Promoters and Advertisers will probably get more business as distributors are nosed out and individual record labels partnered with online download sites seek exposure for their products.

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Deep House Standards EP, Vol. 2 - John Crockett/Twirlspace
MySpace Page

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DJ76
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Could house survive within our community without going outside? Could it be passed on to our children and hope that they continue it? Is house intended to be marketed at large when you know that only 5% of the population goes out to clubs, bars and pubs and that from that 25% perhaps only another 5% actually listens to house or techno in the general terms?

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You don't even like this song
You just dig the hook
You freaky Muth* f*cka

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KBig
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House has "lost its identity" there is no specific "culture" associated with the Music anymore. What we are lacking is an ability to define House's "culture"

Culture= speech,an existence, a way of living, fashion and style specific to a genre or collection of people.

Hip Hop- has a culture
Goth- has a culture
Techno-hs a culture or at lest one is evolving

House- ???? Who are we, What do we do, What is indicative to "us", How do we dress?, yada yada yada...

Fashion divorced House, and married Hip Hop - Steve Stewart 2004.

You cant sell something to the younger generation that isnt define'able and has no specific cultural identity.


Moo Gat Dammit!!

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Dinner and a Mix

www.myspace.com/the_bovine

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C hristian
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how Western culture accepts or rejects, understands, and experiences this recreational activity called participatory dance, and all the other "things" that are associated with it.

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C hristian's Post-election Democratic Mix

Around the World in 58 Minutes

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Tristan
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What are the drugs du jour...

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Shalewa
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Wow. I disagree with most of the above. The broadly defined Underground Dance Community does have a variety of cohesive cultural sub-groups/communities. In my observation these groups are almost all routinely dissed in this community because they are not as deep or as glamorous or as easy to make a buck off of as the pro and semi-pro players wish they would be. The inherently iconoclastic and contrarian nature of the cultural community is reflected both in the refusal of folks on the board to acknowledge that people might just not be moved by their vision of what House should be and the reality that folks who like to party in a low glam, peace and love-esque, sneaker, tapwater and baby powder friendly environment are STILL PARTYING their asses off. There are younger dancers and DJs coming in and up in this community. The music is being is being created by a WHOLE LOT of people. Not all of it is good for sure but just a sure their are many exceptionally strong producers and artists whose expansion of the music cannot be denied.

Kara, to answer your question the biggest question I have is why do so many of the people who would be leaders of the Underground Dance community insist on railing against the way the community is unsatisfactory to them instead of getting up and making and doing something more pleasing to them?

[ June 28, 2005, 10:04 AM: Message edited by: Shalewa ]

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"...giving in to the fear of feeling and working to capacity is a luxury only the unintentional can afford, and the unintentional are those who do not wish to guide their own destinies." -Audre Lorde

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upliftdisco365
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quote:
Originally posted by DJ76:
Is house intended to be marketed at large when you know that only 5% of the population goes out to clubs, bars and pubs and that from that 25% perhaps only another 5% actually listens to house or techno in the general terms?

Word. This is what I’m getting at. Our music is ours. It’s not going to be consumed by the masses (mass consumed) because it goes right over their heads. Now, I’m certain that people will immediately equate a statement about House being to much for someone as arrogant and/or separatist, but culture has been going over American’s heads since there has been an America. We embrace Ace of Base and shun Ornette Coleman. Anna Kornakova was a shitty pro player, who was plastered all over the media, because she was young and blonde and cute. Lindsay Davenport has just been one of pro tennis’s best players and you don’t see her ass anywhere. America loves fluff and superficial surface bullshit and that’s why they’ll never embrace House. It’s organic. It’s visceral and without pretense. it’s real.


quote:
Originally posted by KBig:

You cant sell something to the younger generation that isn’t definable and has no specific cultural identity.

I agree with that.

quote:
Originally posted by KBig:
House has "lost its identity" there is no specific "culture" associated with the Music anymore. What we are lacking is an ability to define House's "culture"

I disagree with that.

House culture is VERY definable.

Last year, I brought my family to Lil’ Ray’s Jamboree in Prospect Park. My 15-year-old step son said to me on the way home, “Yo, I kinda like them House chicks. Their hair is natural, I love the way they dress and that dancing has those bodies like plaDOW!!

When I first went to Messiah’s party on Mulberry Street in Newark a few weeks ago, I wasn’t exactly sure where it was. I rode passed on spot. Black and Spanish people outside. Dress pants, buttoned shirts, holding drinks and I though….Nah…. THAT ain’t it.

I kept going. Saw this door with some women with their heads wrapped and a few brother’s with dreads and a few men and women with nappy fros, non-descript T-shirts, oversized comfy khaki’s and running shoes….
A-HA!!!

We dress very comfortably. Our hair tends to be a reflection of our spirit. We speak very friendly towards one another and embrace one another on sight. Now, that’s not to say that the scene is a swollen love-fest. It’s far from that. But the peace and good feelings/vibes are evident in most House venues.

There are dozens of other common denominators that one could list regarding specific traits of House culture. The few kids that get will be tomorrow's heads.

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Deep House Standards EP, Vol. 2 - John Crockett/Twirlspace
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TAD
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great stuff shalewa. it's like the child ot step child turning on its parents. one seriously disfunctional family. it's a sad reality.
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dcook
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Well put uplift

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i just recently learned to count to 4

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diaspora
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see, and this is where my point is made...

half of the people here are talking about one part of the house culture...may i stress ONE part...we're not all au natural love hippies...

the other half try to talk business...well maybe not half...30%...15% talk music...the rest speak about other issues of interest

someone posted a question clearly referring to business-related concepts yet we get answers that refer more to classic house culture anthropology and stereotypical rants against neo-capitalism...

next...

[ June 28, 2005, 10:18 AM: Message edited by: diaspora ]

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TAD
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quote:
Originally posted by upliftdisco365:
House culture is VERY definable.

Last year, I brought my family to Lil’ Ray’s Jamboree in Prospect Park. My 15-year-old step son said to me on the way home, “Yo, I kinda like them House chicks. Their hair is natural, I love the way they dress and that dancing has those bodies like plaDOW!!

When I first went to Messiah’s party on Mulberry Street in Newark a few weeks ago, I wasn’t exactly sure where it was. I rode passed on spot. Black and Spanish people outside. Dress pants, buttoned shirts, holding drinks and I though….Nah…. THAT ain’t it.

I kept going. Saw this door with some women with their heads wrapped and a few brother’s with dreads and a few men and women with nappy fros, non-descript T-shirts, oversized comfy khaki’s and running shoes….
A-HA!!!

We dress very comfortably. Our hair tends to be a reflection of our spirit. We speak very friendly towards one another and embrace one another on sight. Now, that’s not to say that the scene is a swollen love-fest. It’s far from that. But the peace and good feelings/vibes are evident in most House venues.

There are dozens of other common denominators that one could list regarding specific traits of House culture. The few kids that get will be tomorrow's heads.

no THAT'S house!!! [Hail]
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